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Understanding
A "local map listing" is a business profile that appears on digital maps, such as Google Maps, showcasing the business's location along with important details like its name, address, phone number, and occasionally customer reviews.
Allowing users to easily find nearby businesses when searching for a specific product or service in their area; essentially, it's a way for local businesses to be visible on a map for potential customers to find them easily.
By keeping your local map listing accurate, updated, and engaging, you increase your chances of appearing in local search results, enhancing your business’s visibility and trust with local customers.
These statistics show the significant impact of local map listings in driving traffic, improving visibility, and encouraging in-person visits, making them an essential tool for small businesses to attract and engage with local customers.
63%
63% of consumers are more likely to consider a business with a Google My Business profile that is fully optimized (Source: BrightLocal).
3 out of 4
3 out of 4 consumers who search for a local business visit its website within 24 hours (Source: Google).
75%
75% of people who find local information in search results useful are more likely to visit the business in person (Source: Google).
64%
64% of consumers report using Google My Business (now referred to as Google Business Profile) to find contact details or directions (Source: BrightLocal).
Crucial Elements of Local Map Listing
That We Can Help You With!
Ensuring your business name and information is accurate and consistent across all online platforms helps customers learn more about your services and improves trust.
By writing a clear and concise description of your business that highlights what you offer will inspire click to purchase. Also regularly reviewing the performance of your Google My Business listing will provide data on how customers find your listing, where they come from, and what actions they take (calls, website visits, requests for directions, etc.).
The more positive reviews you have, the more likely you are to rank higher. Engage with customers by responding to reviews (both positive and negative). This shows that you value customer feedback and helps build trust.
Maintaining high-quality images of your business, including the exterior, interior, staff, products, or services can increase engagement and help potential customers trust your business. Adding short videos of your business in action or highlighting key services is engaging and can boost your profile’s visibility.
Reach out to MJ Website Design & SEO+ for inquiries, assistance, or a FREE consultation. Fill out the form below, and our team will get back to you promptly!