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Google & Social Media Ads (PPC)

understanding

Why Are Google & Social Media Ads Important?

Google Ads and social media ads can be game-changers for small businesses by providing effective ways to reach the right audience, increase brand awareness, and drive sales!

Both Google Ads and social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) allow businesses to target specific audiences based on location, interests, and behaviors. This ensures that ads are shown to potential customers who are most likely to engage with the business.

Small businesses can set their own budgets and only pay for actual results (clicks, impressions, conversions). This makes digital advertising more affordable than traditional marketing like TV or print ads


800%

Google estimates that businesses earn an average of $8 for every $1 spent on Google Ads, highlighting a substantial 800% ROI (Source: Factors.ai).

40%

Approximately 40% of businesses report that Facebook is their most profitable advertising platform (Source: Buisnessdasher.com).

2.76 Billion

Google averages 2.76 billion visits per day.

72.5%

72.5% of the US population are currently active on social media (Source: Sprinklr.com).


FAQs

Crucial Elements of Google & Social Media Ads

That We Can Help You With!

Audience Targeting

We will use target based keywords, search intent, demographics, location, and interests. As well as, detailed audience partitioning based on interests, behaviors, and retargeting options.

Compelling Ad Copy & Landing Page Optimization

We will highlight benefits and include a strong call-to-action (CTA) which will lead to a well-designed landing page that matches the ad’s message.

Eye-Catching Visuals

We will use high-quality images, videos, or carousel ads to grab attention. Short-form videos (TikTok, Reels, YouTube Shorts) perform well for engagement.

We will use tools to track metrics like CTR (Click-Through Rate), conversion rates, and ROAS (Return on Ad Spend). Then adjust your campaigns based on real-time data for better performance.


Would you like help in setting up a campaign strategy tailored for your business?

Reach out to MJ Website Design & SEO+ for inquiries, assistance, or a FREE Marketing Audit. Fill out the form below, and our team will get back to you promptly!

Google ads, Facebook ads, website domain, pay per click, Janesville, WI

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